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	<title>Marketing &#124; Copywriting &#124; Direct Response &#187; marketing</title>
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	<description>Antics of a Direct Response Marketer</description>
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		<title>I don&#8217;t care what business you&#8217;re in&#8230; you&#8217;re in marketing</title>
		<link>http://james-foster.com/i-dont-care-what-business-youre-in-youre-in-marketing/</link>
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		<pubDate>Thu, 13 Aug 2009 20:52:44 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[offline business]]></category>
		<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[JV Brokering]]></category>
		<category><![CDATA[work less make more]]></category>

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		<description><![CDATA[Dan Kennedy is famous for saying &#8220;You don&#8217;t own a service business. You own a business that markets services.&#8221; That quote gave me a bright idea today that I want to share with you, and feel free to steal it make a bunch of money with it&#8230;. Just send me an email about it when [...]]]></description>
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		<title>Positioning Instead of Prospecting</title>
		<link>http://james-foster.com/positioning-instead-of-prospecting/</link>
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		<pubDate>Mon, 08 Jun 2009 20:00:33 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[positioning]]></category>

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		<description><![CDATA[A lot of great businesses with exceptional products and services go broke. Not because someone else has a better widget, or “the economy is bad”, but because they don’t reach the right people in the right way. You can cry yourself to sleep at night thinking about the housing slump, the bear market, or the [...]]]></description>
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