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	<title>Marketing &#124; Copywriting &#124; Direct Response &#187; copywriting</title>
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		<title>Positioning Instead of Prospecting</title>
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		<pubDate>Mon, 08 Jun 2009 20:00:33 +0000</pubDate>
		<dc:creator>James</dc:creator>
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		<description><![CDATA[A lot of great businesses with exceptional products and services go broke. Not because someone else has a better widget, or “the economy is bad”, but because they don’t reach the right people in the right way. You can cry yourself to sleep at night thinking about the housing slump, the bear market, or the [...]]]></description>
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