Antics of a Direct Response Marketer

How’s your traffic driving going these days? Are you getting enough? I know I’m not…. but than again, I’m kind of greedy. I want all the traffic I can possibly get.

For niche sites, if you’re like me, you’ll probably want to get to a point where you can use an automated traffic service as quickly as possible. That way you spend as little time as humanly imaginable on them… But I’ll tell you about that kind of stuff a little later; right now I want to give you a free way to make win-win traffic partnerships that give everyone involved rank enhancing, traffic pulling, one way links.

I’m going to be straight with you, when I said this strategy was win-win, I was lying, but only a little. The whole truth is this technique is win-win-win. Yup, that’s three wins for the price of one.

I’m talking about setting up a three-way like exchange. If you’re not familiar with the idea – it works like this:

Three people, with three sites, all get together an decide they will each link to one other person.

Site (A) links to Site (B) and Site (B) links to Site (C) and in return Site (C) links back to Site (A).

This way all parties get a one way link to their site and it looks completely natural in Google’s eyes. This method is also known as triangle linking.

If you know a lot of people who all want to improve their rankings (and don’t mind giving away a little link juice) this can be a very effective practice. Unfortunately, a lot of times you just can’t know enough people to get enough links to rank for competitive key phrases.

This is the problem people commonly run into. And when it’s also time to turn to a more automated solution.

Not only will automation make your linking quicker and easier – it also eliminates the time you previously had to spend monitoring your partners sites to make sure they really did put your link up (and keep it up).

The best solution I’ve seen is 3WayLinks (3WL) . It’s a product by John Ledger, who I personally really respect, and has already created more than 2,360 page 1 rankings in Google. (Too top it off – it works at the push of a button.)

I don’t personally understand all the magic this little script does, but personally… I don’t care.

It automatically builds one way links without upsetting the 8,000 pound guerrilla that is Google, and that’s all I need to know.

So if you are serious about improving your search ranking and are tired of building all the necessary one-way links yourself, you pretty much owe it to yourself to check out 3 Way Links.

http://www.zensolutions.info/recommends/3waylinks

Go forth and implement,

James

P.S. – Did I mention Chris Rempel (Confessions of a Lazy Super Affiliate) uses this service?

A lot of great businesses with exceptional products and services go broke. Not because someone else has a better widget, or “the economy is bad”, but because they don’t reach the right people in the right way.

You can cry yourself to sleep at night thinking about the housing slump, the bear market, or the cost of gas; but at the end of the day – people are still buying things. Just maybe not from you.

And to top it off, they aren’t even buying things they need. As business people we all know consumers buy emotionally then rationalize it logically. Why did Susie buy that new black dress right after losing her job? If you asked her she would probably say to wear it to her next job interview; and although that may be true, deep down she knows she bought it because it made her look and feel good.

So the question shouldn’t be “How do I get people to buy from me?” it should be “How do I get people to associate something they want with me and my product/service?”.

If you are a Realtor (for example) – stop putting your face on billboards and frisbees. That’s what everyone else is doing, and if you haven’t noticed “everyone else” isn’t doing so great…

Instead it would be much more beneficial for you to determine the needs of your target audience (home buyers in a specific income range) and create something to help them, maybe a “25 Things You Better Know Before You Buy A Pre-Owned Home” to start.

With helpful information in hand you could contact a local radio station who caters to your target demographic and do a 20-30 minute interview about the topic. It’s win-win. The radio station gets great material for its listeners and you are now perceived as the expert everyone is going to want to go to when they buy a pre-owned home.

Assuming you did your due diligence and really did give your audience something they wanted – after a few tactics like this and a little time, you should be able to lighten up on the advertising while your customers come hunting you down in hordes.